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What it costs today

Most growing companies are giving away margin they never see.

Who approved that 25% discount?
If you find out at renewal, it's already gone.
How long did your last contract wait for Legal?
Your buyer noticed, and so did their CFO.
How many hours went into that last quote?
None of those hours were selling.
Can your newest seller price a three-year deal alone?
If not, your best seller is the bottleneck.
Which version of the MSA went out?
Hoping isn't a contract process.

What the way you sell is costing you.

Two places the money shows up: the hours your team spends on deal admin, and the discounts nobody sees in time. It starts in weeks, not after a year-long program.

Example company: $12M revenue, 10 sellers at $180K, 480 deals a year.

$605K
a year of skilled time on deal admin.
480 deals × 14 hours × $90
14 hours a deal is our example
$120K
more profit a year from pricing just 1% better.
1% of $12M revenue
McKinsey, “The power of pricing”

One deal, today and with OnPath.

Hours spent
Today
OnPath
Build and check the price
3
1
Build the proposal
2
½
Get approvals
4
2
Build the contract
4
1½
Re-key into CRM and billing
1
0
Per deal
14 hrs
5 hrs
14 → 5
hours a deal
$1,260 → $450
cost a deal
10 → 3
handoffs

For the example company, that's about $389K a year back: every seller gets half a day a week, and a team of 10 gets one extra seller's time without the hire.

Run your own numbers →

You're running a $12M business on the way you sold at $2M.

Preconfigured and live in weeks. No implementation project. No specialist admin.

Your options

“Can't we just do this ourselves?”

Your options, side by side.

Spreadsheets and email
CRM quotes, no CPQ
Enterprise CPQ
Build your own, or with AI
OnPath
Time to go live
Already in place
Quick to switch on
Often many months
Months of engineering
Weeks
Deal desk best practice built in
No
No
You design it
You design it
Yes, preconfigured
Discount guardrails and approvals
Email chains
Basic, needs setup
Yes, complex setup
You build it
Yes, preconfigured
Contracts and e-signature
Manual
Varies by edition
Often add-ons
You build it
Built in
Who keeps it running
Your people
Your admin
Specialist admins
Your engineers
OnPath

CRM quotes, no CPQ: HubSpot quotes, or Salesforce without CPQ. Based on typical setups; features vary by vendor and edition.

What we hear, and the honest answer.

“We'll manage price lists in a spreadsheet.”
A spreadsheet holds prices. It doesn't stop a 25% discount, route an approval, build the contract or tell you which version went out.
“Our CRM already does quotes.”
CRM quotes produce a document. Guardrails, approvals, contracts and e-signature usually need add-ons and an admin to run them.
“We'll build it with AI.”
You might build a quote screen in a weekend. Pricing rules, approvals, contract templates, an audit trail, security and someone to keep it running are the hard part.

Thinking of building it yourself?

Good: it means you agree the problem is real. But a build costs far more than OnPath, and it won't have best-practice deal discipline built in. Ask these six questions first.

01
Time to value
Can your engineers build it, and keep it running, starting this quarter?
02
Ownership
Who will decide, spec and prioritize every new feature?
03
Total cost
Have you costed years of maintenance, not just the first build?
04
Support
Who will train your sellers and answer their questions?
05
Security
Does it meet your policies for access, single sign-on and audit trails?
06
Opportunity cost
What will your engineers stop building to do this instead?
Next step

Bring one real deal. We'll run it through OnPath with you, live.

60 minutes with Ann-Marie and Kirby.

Book a live demo Run your own numbers →